Documenting Your Brand Voice

Introduction: Welcome to this essential lesson on documenting your brand voice. By now, you should have a good understanding of what your brand voice is and why it’s important. But knowing your brand voice is only half the battle; you need to document it clearly to ensure consistency across all your communications.

Common Mistakes and Pain Points: Before we dive in, let’s address some common mistakes and pain points related to documenting your brand voice:

  • Lack of Documentation: Many businesses fail to document their brand voice, leading to inconsistencies that confuse their audience.
  • Vague Guidelines: Sometimes, the brand voice documentation is too vague, making it difficult for anyone other than the creator to implement it effectively.
  • Inaccessibility: If your brand voice guide isn’t easily accessible to your team, it won’t be used regularly, defeating its purpose.

Understanding these challenges is crucial for effectively documenting your brand voice and ensuring it serves your business well.

Core Content:

Why Document Your Brand Voice? Documenting your brand voice ensures that everyone in your organization can understand and implement it consistently. It helps maintain a unified brand presence and makes it easier for new team members to get up to speed.

Steps to Document Your Brand Voice:

  1. Gather Your Findings:
    • Compile all the notes and insights you’ve gathered about your brand’s values, mission, and target audience.
    • Review your evaluations of existing content to identify what works and what doesn’t.
  2. Create a Brand Voice Guide:
    • Use the ChatGPT link provided ChatGPT Voice Guide Level 1 to generate a comprehensive guide.
    • Answer the questions one at a time using the voice function in your ChatGPT app for a more conversational and authentic touch.
  3. Organize the Guide:
    • Clearly outline your brand’s tone, style, and personality traits.
    • Include examples of do’s and don’ts to illustrate how to apply your brand voice in different contexts.
  4. Make It Accessible:
    • Save your brand voice guide in a Google doc and store it in a dedicated Brand folder.
    • Share the folder with your team and ensure they know how to access and use it.

Tips and Best Practices:

  • Be Specific: The more specific your guidelines, the easier they are to follow.
  • Use Examples: Include real examples of your content to illustrate your brand voice in action.
  • Review Regularly: Regularly review and update your brand voice guide to keep it fresh and relevant.

Assignments:

  • Complete the ChatGPT Voice Guide Level 1 using the provided link.
  • Copy the generated brand voice guide into a Google doc.
  • Save the document in your Brand folder and share it with your team.