Have you ever felt that your AI-generated content sounds robotic and cold? You’re not alone. Many of us have been led to believe that crafting the perfect, polished prompt is the key to getting great results from AI. But what if I told you that this common belief might be holding you back?

The Problem with Polished Prompts

Here’s the thing: while well-crafted prompts seem like they should yield better results, they often lead to responses that feel artificial and disconnected. Why? Because AI language models are designed to mimic human communication patterns.

When you input a highly formal, academic-style prompt, the AI responds in kind. The result? Content that sounds more like a textbook than a conversation.

The Mirroring Effect

Think about how humans interact. When we’re in a formal setting, we tend to use more formal language. Conversely, in casual situations, our language becomes more relaxed. AI models are trained to replicate this behavior.

So, when you feed the AI a prompt that sounds like it was written for a scholarly journal, it responds with equally stilted language. This creates a disconnect between your brand’s voice and the AI-generated content.

A Real-World Example

Let’s look at two different approaches to writing a welcome email for new customers:

  1. Polished Prompt: “Craft a welcome email for customers who have just made their first purchase with your brand or business. Keep it balanced with appreciation and excitement, and include relevant information about the recent order.”
  2. Casual Prompt: “Hey, can you help me write a warm and friendly email thanking a new customer for their purchase? I want it to sound appreciative and excited, but also include their order details.”

The first prompt, while well-structured, often leads to overly formal responses. The second, more conversational prompt is likely to generate content that sounds more natural and in line with how you’d actually speak to a customer.

The Solution: Keep It Casual

The key to getting more natural-sounding responses from AI is simple: write your prompts the way you’d naturally speak. Here’s how:

  1. Use casual language
  2. Don’t worry about perfect grammar or structure
  3. Include your personality quirks
  4. Write as if you’re talking to a friend

By doing this, you’re giving the AI a better model of your brand’s voice, resulting in outputs that sound more authentic and engaging.

The Takeaway

Remember, the style of your prompt determines the style of the AI’s output. So, take the pressure off yourself to craft the “perfect” prompt. Instead, keep it messy, keep it real, and you’ll likely get better outcomes.

Next time you’re using AI to generate content, try writing your prompt in a more casual, conversational tone. You might be surprised at how much more natural and on-brand the results sound!